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How to pitch using new(ish) technologies
What I’m going to discuss really isn’t new, but we’re in an industry that hasn’t changed much since Gutenberg, so basically it counts as new for us. All book publicists are accustomed to pitching by...
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Morning Brief — April 29, 2008
ReadWriteWeb posts about how best to Digg stories. (Yes, there’s a technique that includes leaving out references to individual sites — we may all know what Gawker is, but does the rest of the world?...
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What’s Twitter all about and how can it help book publicists?
I came late to Twitter. I didn’t think a lot of my friends used it (they don’t) and I thought “Twitter” was a stupid name (it is). But why’s it so important that everyone can’t shut up about it?...
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Why you need an RSS reader (and how to set it up)
For those of you who have not yet set up RSS readers because you think it’s too complicated / don’t have time to set one up / have no idea what I’m talking about, check out ReadWriteWeb‘s “Ode to RSS.”...
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Morning Brief — May 8, 2008
Mashable reports that FORA.tv (sort of C-SPAN online) has managed to secure a few mil in funding. What this means for us is that FORA is likely to stick around — and cover our authors — for a while...
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Morning Brief — Thursday, May 22
Tiffany from Krupp reports “Jessica Guff from GMA Now is taking a six-month leave of absence starting in June. Moving forward, contact Lee Alexander and/or Laiea Smith.” *** The PR blog The Buzz Bin...
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Save time with Autotext / Canned Responses
ReadWriteWeb posts about Gmail’s new Canned Responses, sort of the Hallmark cards of email. I got a kick out of reading the post because I often make use of Microsoft Outlook’s Autotext feature. Many...
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